Understand the consuming habits of gamers from Brazil and Latin America

The Pesquisa Game Brasil has established itself in the market as an annual survey on the consumption of electronic games in Brazil, arrival of its 11th edition.

Highlights of PGB 2024

85,4% claim that electronic games are one of their main forms of entertainment.

destaque_2-2024
Highlights of PGB 2024

The smartphone is the favorite platform for gaming, with 48,8% of the public’s preference

destaque_1-2024
Highlights of PGB 2023

Brown and black people are the majority of Brazilian gamers, accounting for 52,4%

destaque_4-2024

Obtain free access
to the most relevant data of the 11th edition

Understand the methodology applied on Pesquisa Game Brasil

Plans & Prices

PGB Latam (2024)

The Latam edition brings full details about their behavior and consuming habits of gamers in Brazil, Mexico, Argentina, Chile, and Colombia.
R$ 10.990,00

PGB BR Master (2024)

On the Master version, in addition to the full report and access to PGB Data Insights, you will also receive additional reports throughout the year, including exclusive studies and analyses about Brands, eSports, Publishers, and others.
R$ 14.990,00

PGB BR Premium (2024)

On the Premium version, in addition to the report with data and analyses, you also have access to the PGB Data Insights, which allows for data cross-referencing and additional insights on profiles, lover brands, eSports and more.
R$ 12.990,00

PGB BR Standard (2024)

On the Standard version, you have access to a full report with data and analyses about the profile, platforms, behavior, and consumption of games by Brazilian gamers.
R$ 11.990,00

Clients

Nos ajudou a identificar os perfis/personas dos gamers brasileiros, identificar qual nosso público-alvo nesse meio e seus comportamentos, além de quais são os games com maior potencial de atuação. 

Caio Arakaki – Itaú Unibanco – Customer & Marketing Insights

Conseguimos dar um zoom exatamente no segmento, plataforma e preferências dos gamers brasileiros para plugarmos nossos parceiros de uma maneira assertiva de acordo com seus objetivos de marketing.

Paulo Carvalho – Suno Creators – Supervisor Business for Games and E-sports

As informações coletadas e compartilhadas pela PGB contribuem para que empresas não endêmicas e mesmo as endêmicas invistam com maior assertividade contribuindo para o crescimento do setor como um todo, sendo retroalimentado pelo poder de consumo dos Gamers. 

Ricardo Filó – Logitech – Head of Gaming Latam

Media

Learn more about the company that makes PGB

The PGB is developed and published annually by the consulting company Go Gamers, owned by SX Group, and specializes in the gaming market, gamification, game marketing and game development. It has the goal to promote “Side A” (academic), “Side B” (business), and “Side C” (consumer), joining industry experts, whether professionals or academics.

Fale com nossos especialista

Did you like what
you saw on the website
and want to know the
research’s content?