PGB BR Premium (2024)

11th Edition

R$ 12.990,00

In this more complete edition, you will find:

1. Full report of data and analyses of the PGB 2022

2. 3 accesses to PGB Data Insights

Check out below all the information
that is part of this version:

AUDIENCE PROFILE

Demographic
Age Group
Socio-economic Group
Gender
Household Income
Gamer Persona (Hardcore & Casual)
Race

PLATFORMS

Behavior and consumption of games
Games (knowledge and experience)
Preferred platform
Frequency and time playing
Platforms and type of content
Online Experience
Subscription Services
Advertising in games
Experience and moment of purchase
Stores where they buy games and accessories
Types of expenses with games
Activities beyond gaming
Brands (knowledge, ownership, and experience)
Virtual Reality

ESPORTS

Knowledge, Practice, Winnings, and Betting on games
Experience with games (most watched, played, and donations)
Types of channels (brands, specialized, teams, and more)
Platforms (social, TV, and more)
Celebrities, teams, and athletes
Where it is watched (arenas, digital, and more)
Tournaments and Modes
Consumption of Content

GENERAL INTERESTS

Carrer and Professions
Financial Education
Cryptocurrencies, NFT, and knowledge of pay-to-earn games
Accessibility in games
Metaverse: behavior, consumption, and engagement

CONSUMING HABITS

Activities while playing
Consumption of products
Streaming Platforms (Video and Music)
Activities while at home
Genres of Movies, TV Shows, and Books
Type of consumption and channels (news, influencers, and others)
Sporting Habits
Consumption of Traditional Sports
Food Routine
Black Friday sales

LOVED BRANDS

Food Apps
Food Products
Banks
Alcoholic Drinks
Credit Cards
Coffee
Cars
Cosmetics
Candies/Snacks
Energy Drinks
Food Services
Clothing Stores
Payment Methods
Snacks
Sodas
Sneakers/Shoes/Accessories
Telecom Operators
TVs
Apparel

PGB Data Insights

All the data collected by PGB 2023 will be available on an exclusive platform. On PGB Data Insights, it is possible to cross-reference data, making it possible to create new analyses according to your needs and business strategy.

PGB Data Insights is in its 3.0 version, introducing global filters such as: player profiles (hardcore and casual), gender, age group, preferred platform, and region. There are more than 20 dashboards, which will be made available throughout 2023, according to the calendar of exclusive reports. Here are the main data dashboards:

Player Profile: demographic, in-game behavior, consuming habits, platforms, expenses, gaming experience, and more.

Loved Brands: general ranking of brands and sectors.

eSports: general consuming behavior, game rankings, teams, and celebrities.

Publishers

Influencers

Map of Trends: PGB Data Insights also presents comparative data from previous editions of the PGB dating back to 2019, making it possible to read the trend curves of some data.

IMPORTANT: ACCESS WILL ONLY BE AVAILABLE UNTIL MARCH/2024